TCHTA Members Take Turks & Caicos to the Market on Tourist Board Road Show

TCHTA members joined the first post-COVID marketing excursion led by the Turks & Caicos Islands Tourist Board. The roadshow took accommodation providers to major source cities on the East Coast of the United States, stopping in Philadelphia, New York City, and Jersey City.

A schedule of invited-only events provided an opportunity to engage travel partners and stakeholders in this critical source market, sharing updates on the properties’ offerings and touting the attributes of brand TCI’s success in becoming one of the safest and most in-demand destinations for travel since the reopening of borders globally.

Nearly 150 travel advisors attended and enjoyed exclusive sessions with representatives from an array of TCHTA member properties: Alexandra Resort, Amanyara Resort, Ambergris Cay, Beaches Turks & Caicos, Blue Haven Resort, COMO Parrot Cay, Grace Bay Club, Point Grace Resort, Rock House Turks & Caicos, Sailrock Resort, The Palms Turks & Caicos, The Ritz-Carlton Turks & Caicos, The Sands at Grace Bay, The Shore Club, and West Bay Club.

It was an ideal opportunity to share an abundance of positive news with our international partners. Turks & Caicos maintains low COVID numbers and has sailed past the 70% mark in vaccinations for the adult population in these islands. With the implementation of the ‘vaccinated visitors only’ regulation for entry into the country, travel advisors can proudly promote TCI as one of the safest destinations for travel to their valuable clients.

The hospitality industry in Turks & Caicos is making a remarkable rebound since the advent of COVID and the closure of its borders to inbound tourism. Recent preliminary statistics released by the Tourist Board have confirmed what TCHTA members have reported to the association; our beautiful by nature islands have captured a large market share of the travelling public as 2021 has seen “one of the busiest summers on record” for our destination. The months of June, July, and August 2021 saw an average increase of 17% over pre-pandemic 2019 figures, depicting an above-average economic climate, and the final quarter of 2021 is expected to be a successful one for the sector.

TCHTA President, Trevor Musgrove, stated “It is always our pleasure to partner with the Tourist Board in taking the good news of Turks & Caicos to the world. Members of the TCHTA are always at the ready to ensure brand TCI captures the attention of the global travelling market. We are excited to see the resilience of the sector over these past months, and our members will continue to do their part in providing exceptional experiences to our visitors as a high-demand tourist destination”.

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